Turnbull Evergreens Project Timeline & Quality Assurance Checklist

Yes, https://wreathsforsale.biz/

1. Modern, updated look and feel 
2. consolidate/update pages and content 
3. Better system for retail purchases 
4. Better system for fundraising programs
5. Quickbooks integrations

• Updated look and feel with Turnbull Evergreen branding
• Logo
  • Turnbull Evergreens has a copyrighted logo 
  • May want  a font-based logo 
• Design Colors 
  • Colors must not be holiday themed 
  • More greens – less reds

• Reatail WooCommerce Store
  • Storefront where users can purchase a products
• Form to inquire about wholesale pricing and custom fundraiser page. Potential fields are below:
  • First Name
  • Last Name
  • Fundraiser Name
  • Email of Main Contact
  • What is the fundraiser for?
• Password protected wholesaler fundraiser page
  • Once group obtains password for wholesale fundraiser, they are able to view wholesale pricing and request a custom fundraiser page
• Form where Fundraising groups can can submit their request for a Fundraising page. Potenials fields are below:
  • Fundraiser Name
  • First and Last Name of Main Contact 
  • Email of Main Contact 
  • What is the fundraiser for?
  • Do you have a logo? if so upload here
  • Colors 
  • Fundraiser start and end date
  • Select products you’d like to sell and at what price 
• Custom Wholesaler Fundraiser pages
  • Single page – subdomain – fundraisername.turnbullevergreens.com
  • Logo or fundraiser name at top 
  • Fundraiser countdown 
  • look into progress bar – automatic update
  • Facebook feed integration 
  • Display selected products and chosen price 
  • Two colors
  • Ability to put the name of who customer bought them from
• Quickbooks Integration 
  • https://myworks.software/pricing#
• Automatic USPS label generation 
  • Wants the ability to print off USPS labels

https://lynchcreekwreaths.com/
https://www.sherwoodforestfarms.com/

• Small family-owned business 1994
• Environmentally Friendly 
• Quality wreaths – wreaths are heavier and voluptuous – heavy on noble – highlight natural aspect 
• Naturally harvested – nothing is farmed – naturally occurring the woods

• Candy Cane 
• Centerpiece 
• Cross 
• Door Swag 
• Garland 
• Classic Wreath
• Mixed Wreath 
• Plain Wreath
• Pine Cones

15 – approx.
bulk bows and pine cones

500-600 during high season

• You ship directly to organizer 
• Local pickup within 30 miles 
• Freight – buy cased items 
• Retail – ship directly to person UPS – 2 or 3 products 
  • wants the ability ot print off usps label

• Home 
• Shop – Products TBD 
  • Candy Cane 
  • Centerpiece 
  • Mixed Wreath
  • Plain Wreath 
  • Pine Cones 
• Fundraising Program 
  • Wholesale price page – pw protected
  • Form for fundraiser submission – pw protected
• About 
  • About the Turnbull Family 
  • About our Wreaths 
  • Wreath Care
• Blog – Community page 
• Contact Us 
• Terms & Conditions

Website content is coming from Troy

Use old photos with the intent of getting new up to date photos later

Yes – use “Don’t worry we won’t blow you up”

Lynch Creek Wreaths

• ability to create printable material as well as links to share on social media
• funrdriaser recieve 15% back on products they sell — they do not have variable prices for wholesale
• Groups can sign up for a fundraiser and have a unique link that groups can send out to family and friends
• Groups have to create an account to get started
• directly shipments to customer
• Fundraising page has progress bar and can invite tam members to see how much each person has raised

Sherwood Farms

• http://ip.sherwoodforestfarms.com/jttcan1/index.php
• Fundraiser recieves full amount for purchase and then the fundriaser sends money back to Sherwood – Turnbull doesn’t want to do it like this
• Allows Fundraiser to set their own profit margins
• Offers both custom fundraiser page and brochures
• Offer’s two shipping programs –
  • Full Line Program – offers bulk shipping to fundraiser – cheaper
  • Direct Shipping — ships directly to recipeint
• Sales Material Offered
  • Product Catalog
  • Order Collecting Envelope
  • Direct Deliverly Address Sheets
  • Group Website
    • We allow your group to create and sell from your own group website, using a simple-to-use template. You even have the option of creating individual participant websites for all of your members. All of your sales are tallied in your My Account area in an easy to monitor in your order management tool. If you choose, you may sync your group website with Paypal and collect payments directly.
• What Set’s sherwood apart
  • 100% Free Sales Materials!
    No added charge for additional materials
  • Straight-forward pricing with no hidden fees!
    Shipping is already included in the price of our items. There’s no need for extra calculations.
  • Unconditional Product Guarantee!
    If you are not satisfied, neither are we.

Analysis 

• Business Models
  • Lynch Creek’s business model is a little bit different than Turnbull Evergreens because they give fundraisers a commission (15%) rather than letting them choose their sale price.
  • Sherwood Farms business model is the most similar to Turnbul – although they do offer direct shipping
• Fundraising itmes
  • Lynch Creek pages
    • Fundraiser Photo
    • Fundraiser Name
    • Fundraiser Goal Progress Bar
    • Donate button
    • Fundraiser bio
    • Products to buy
    • Can see how much everyone is funraising
  • Sherwood
    • cannot see their fundraiser page but know fundraisers can see their progress in the backend

• Retail Store
  • Only a few products
  • Ships directly to customer
• Custom Fundraiser Page
  • Each group gets their own unique fundraising page
  • Each page has
    • Name
    • Image
    • Bio
    • Progress Bar
    • Products to Purchase
  • Forms
    • One form for people to inquire about pricing – result: they are given private link to wholesale pricing and create a funrasier page
    • Another form for fundraisers to fill out info to create a Custom  Fundriaser Page
• Quickbooks
  • purchases must integrate with quickbooks

• Create an easy seamless digital solutions for Fundraisers to sell wreaths
• Create front-end retail store

• More online sales
• More Fundraisers

Fundraiser Organizer

• Who:
  • Leader of the Fundraiser
• Action:
  • Would like to start a fundraiser for their group
• What do they need to accomplish this task:
  • Ability to view wholesale pricing
  • Ability to submit details of fundraiser and at what price they’d like to sell products at
  • Ability to initiate creation of custom fundraiser page.

Person particpating in fundraiser 

• Who:
  • Person who is selling the wreaths
• Action:
  • Wants to sell wreaths using custom fundraiser page
• What do they need to accomplish this task
  • Unique fundraiser link
  • Possible QR Code to share with customers
  • Ability for customers name that they bought their products from a specific person
  • Ability for person to see how much money they’ve personally fundraised.

Fundraiser Customer:

• Who
  • Person buying wreath from person participating in fundriaser
• Action:
  • Needs to buy a wreath online from funraiser
• What they need to accomplish this task:
  • Access to Fundraiser page with products
  • Ability to check out products
  • Ability to give credit to who they bought the product from.

Retail Customer

• Who:
  • User buying directly from Turnbull Evergreens
• Action:
  • Purchase wreath from Turnbull website
• What do they need to accomplish this task
  • Access to fonr-end eccomerce store

https://octopus.do/fevn3pp2am8

View wireframes using the link below:

https://www.figma.com/file/plMADbLl5rDTqbmoZNpzNI/Turnbull-Evergreens?node-id=0%3A1

• Header Font Choice: Arvo Bold
• Body Font Choice: Raleway

dark red and green color palette chosen

• Dokan Plugin – for multi vendor marketplace – https://wedevs.com/dokan
• GiveWP – for donation based contributions & crowdfunding functionality –https://givewp.com/
• AffiliateWP – to keep track of who sold what – https://affiliatewp.com/
• My Works Software – fo quickbooks integration –  https://myworks.software/integrations/woocommerce-quickbooks-sync/